Noureddine Amir (b. 1967, lives and works in Marrakech) is a visual artist and clothing designer who creates couture and ready-to-wear apparel as well as costumes for film and theatre. Amir’s earlier sculptures and experiments in the form of clothing never meant to be worn shape the background from which the sculptural quality of the clothing he produces today emerges. His “haute couture” is frequently presented in reduced palettes and raw materials, drawing upon the aesthetics and traditions of personal adornment in Morocco, sculpture, and art. Amir’s clothing and sculptural work has been shown in cities such as Casablanca, Rotterdam, and Madrid.
Developing on his design-oriented couture work, Noureddine Amir incorporates kitchen objects and daily life into this textural piece. Amir’s larger-than-life form retains a human element while utilizing industrial materials. The burned metallic cleaning pads that cover the work are transformed from a utilitarian tool into an artistic medium. The “art object” adopts a collage aesthetic influenced by the post-petrol “objet dé-orienté” artistic production emergent in Morocco since the late 1990s.